Direct Marketing Policy
This policy explains how Zhithera., Limited (“Zhithera”, “we”, “us”) sends marketing messages, how we obtain your permission before doing so, and how you can stop receiving them at any time. It applies to zhithera.shop and to every marketing message we send by email, text message, or telephone.
Because most of our customers are in the United States, this policy follows the CAN-SPAM Act for commercial email and the Telephone Consumer Protection Act (TCPA) for text messages and calls. Where state privacy laws such as the California Consumer Privacy Act give you additional rights, those rights apply on top of what is described here.
For related information, please visit our:
What we mean by direct marketing
Direct marketing is any message whose primary purpose is to promote our products, offers, or content to you as an individual. Examples include new product announcements, promotional discounts, abandoned-cart reminders, and our newsletter.
Direct marketing does not include transactional and relationship messages, which we send because you have an order or account with us. Those are covered by our Electronic Communications Policy.
How we obtain your permission
We add you to our marketing email list only when you have asked us to — by subscribing on our website, ticking the marketing option during checkout or account registration, or entering a promotion where the marketing opt-in is stated clearly at the point of entry. The box is never pre-ticked, and completing a purchase alone does not subscribe you.
Text messages and telephone
We send marketing text messages only with your prior express written consent, given separately from any other agreement. Consent to receive marketing texts is never a condition of buying anything. Marketing calls follow the same rule and we honour the National Do Not Call Registry.
Keeping a record
For every subscriber we record what was consented to, when, and through which form or page, so that we can show your permission was genuine and can act on your instructions accurately.
What every marketing message contains
- An accurate “from” name, reply address, and routing information — we never disguise who a message is from.
- A subject line that honestly reflects the content of the message.
- Clear identification that the message is an advertisement, where that is not already obvious.
- Our valid physical postal address: Rm 5005, 5/F, Yau Lee Centre, 45 Hoi Yuen Road, Kwun Tong, Hong Kong.
- A working, obvious way to unsubscribe that stays active for at least 30 days after the message is sent.
Marketing content follows the same rules as the rest of our site: Zhithera diffusers and oils are aromatic products, not medical devices, and our messages make no therapeutic, curative, antibacterial, air-purifying, sleep-aid, or insect-repellent claims. See our Aromatherapy & Essential Oil Disclaimer.
How to opt out
Use the unsubscribe link at the bottom of any marketing email, or email us at [email protected] with “Unsubscribe” in the subject line. We do not require you to log in, give a reason, or pay anything to unsubscribe.
Text messages
Reply STOP to any marketing text to end that programme. Reply HELP for assistance. You may also email [email protected].
All marketing at once
Email [email protected] and ask to be removed from all marketing. We will apply it to every channel we hold a record for, not only the one you contacted us on.
How quickly we act
Email unsubscribes take effect immediately in most cases and always within 10 business days, as CAN-SPAM requires. Text-message opt-outs take effect immediately. Once you opt out we keep your contact details on a suppression list for the sole purpose of making sure we do not contact you again — that record is never used to market to you.
Opting out of marketing does not stop transactional messages about an order you have placed, such as order confirmations and shipping updates.
Lists we do not sell or rent
We do not sell, rent, or trade your contact details to other companies for their own marketing. We do not buy marketing lists from third parties, and we do not send marketing to addresses we obtained by harvesting or guessing.
Service providers who send on our behalf
We use email and messaging platforms to deliver our campaigns. They may process your contact details only to send messages for us, under written terms that forbid using your data for any other purpose. They are not permitted to market to you on their own account.
Your rights under state privacy laws
Depending on where you live, you may have the right to know what personal information we hold, to have it deleted or corrected, and to opt out of its sale or sharing. Exercising these rights is free and will never result in worse pricing or service. Our Privacy Policy explains how to make a request.
Review and accountability
Staff who send marketing are briefed on this policy before they are given access to our messaging tools. We review consent records, opt-out handling, and message content periodically, and we investigate any complaint that a message was sent without permission.
Need Help?
Questions about this policy, or about a message you have received, can be sent to [email protected]. Postal enquiries: Zhithera., Limited (小植芳療生物科技有限公司), Rm 5005, 5/F, Yau Lee Centre, 45 Hoi Yuen Road, Kwun Tong, Hong Kong. Support hours are 9:00–12:30 and 14:00–18:30, Monday to Saturday (GMT+8).
